This was a fantastic project that covered all three core areas of my offering: copywriting, transcreation and localisation. Fitbit needed to speak directly to a Korean audience, so I helped craft brand and product taglines, ensuring puns and wordplay worked as well in Korean as they did in English. I transcreated everything from web and mobile content to TV and video ads, packaging and firmware. Ultimately, Fitbit were so pleased with the work I was also brought on as a brand consultant to ensure product names were appropriate for Korean audiences.

Agency: Freedman